dvm - January 2013 - (Page 42)
ASSOCIATE PERSPECTIVE | Andrew Roark, DVM
Let us know @dvm360 who else should be on Dr. Andy Roark’s list.
n our profession, great Facebook pages can be harder to fnd than Cesar Millan fans at a veterinary behavior conference. Tat’s unfortunate, because a good Facebook page can be a source of entertainment, content to share with clients and practical examples of good social media marketing. For years, I’ve grown my Facebook page with all the patience and care a Buddhist monk might lavish on a bonsai tree (shameless plug: Facebook.com/ DrAndyRoark). And after much digging around, I’ve also found some excellent pages in our industry to follow. By examining their strengths, I’ve learned how to create interesting content and engage an audience. In no particular order, here’s my list of the top 10 people, practices and nonprofts that currently impress me most,
pages to like on
along with what makes them excel. Note: Tere are lots of great pages worth following that just don’t ft my criteria here or simply slipped under my radar. If you feel your wonderful Facebook page is omitted, please forgive me.
American Veterinary Medical Association (Facebook.com/ AVMAVets): With more than 23,000
These people, practices and nonproﬁts can help you ﬁnesse your Facebook presence.
Like us too
Did you know dvm360 is on Facebook with updates from our News, Medicine, Business and Team specialists multiple times per day? Head to Facebook. com/dvm360 and give us a “like.”
Dr. Ernie Ward (Facebook. com/DrErnieWard). Dr. Ward
is a veterinarian and practice owner, practice management consultant and media personality. His Facebook posts are original, engaging and educational. He links to his own articles and blog posts, uses medical photos from his clinic and speaks to followers with a voice that is uniquely his own. Click “like” on Dr. Ward’s page for: Nice mixture of content types (clinical and nonclinical photos, blogs, articles, videos and so on).
fans, the AVMA has an enormous audience of both veterinary professionals and pet owners. It’s a reliable source for veterinary news presented in a petowner-friendly format. Te AVMA’s willingness to listen to the desires of its audience and have some fun is also impressive (on Halloween, they promoted veterinarians as valuable members of any zombie apocalypse survival team). Click “like” on the AVMA’s page for: Excellent mix of veterinary news and educational materials.
Pawcurious (Facebook.com/ Pawcurious): Dr. Jessica Vogel-
NEW CR 7 VET Advanced digital x-ray imaging for dentistry
“We added the CR7 to our practice almost one year ago and have been very happy with the decision. The fexibility provided by the various plate sizes, and their thinness, combined with excellent detail, have been welcome additions to our diagnostic abilities. The technical support has been superlative. I would recommend this system to anyone looking to add digital dental radiography to their practice.”
Judy Rochette DVM, FAVD, Dipl AVDC The compact CR 7 (23x24x24cm) was developed specifcally for veterinary dental x-ray diagnosis. Detailed rich images are achieved with vet-exam software and full DICOM compliance ensures the easy export of data. Flexible image plates available in intraoral sizes 0 (2 x 3cm), 1, 2, 3 and 4 (5.7 x 7.5cm) and the world frst intraoral plate for rabbits. The range of image plate sizes provides greater fexibility when positioning in the animals mouth. The size 4 plate can be used for nasal cavity, extremities and orthopaedic radiographs. System includes: CR7 image plate scanner and Vet-Exam software 10 Network licenses and PACS functionality Size 2 and 4 intra oral imaging plates + barrier envelopes 2 year warranty and iM3 support. Made in Germany
sang is a veterinarian, popular pet blogger and lifestyle expert. While her page is rarely clinical, Dr. V does an outstanding job of engaging her pet owner audience in a meaningful way. She, like Dr. Ward, creates a social media persona that is unique, approachable and interesting. Click “like” for: Brilliant examples of how to create original content, plus a wonderful voice for conversing with pet owners.
Leo’s Pet Care (Facebook.com/ leospetcare): Dr. Greg Mag-
CR 7 Advanced Digital X-Ray
$10,980 + S/H
iM3 USA The Veterinary Dental Company Vancouver WA 98682 USA p 800 664 6348 f 360 254 2940 e firstname.lastname@example.org www.im3vet.com
nusson is a veterinarian and practice owner in Indianapolis, Ind. He has obviously embraced social media marketing as a tool for growing his singledoctor practice, and his practice blog provides him with great digital content to build on. Regardless of whether you share Dr. Magnusson’s opinions, you have to admire how he continues to create engaging content on topics of interest to pet owners. Click “like” for: Unique content designed to build client relationships, from the perspective of a solo practice owner.
iM3 – Celebrating 20 years
42 | January 2013 |
Table of Contents for the Digital Edition of dvm - January 2013
dvm - January 2013
Where did I go wrong?
Pets and Vets
CATalyst survey examines how veterinarians really feel about animal shelters and pet rescue organizations.
What’s new? What’s now?
Employee steals more than $400,000 from clinic
Longtime veterinarian killed in plane crash in California
Canadian SPCA concerned by number of “home neutering” reports
Arrest made in Minnesota veterinary hospital arson
Washington DVM accused of abusing patients, medications
When faced with disaster, practices need a plan
University of Minnesota celebrates 750,000th urolith
Death to debt
Letter of the law
dvm - January 2013