Veterinary Economics - February 2012 - (Page 1)

February 2012 volume 53 number 2 front to back 4 6 8 12 14 20 22 checking in get in touch mailbox practice management q&a practice tips click & copy cover story 22 cover story they almost gave up on their Dream these practice owners were ready to throw in the towel— until they asked for help. Find out what they learned, and see if they’re smiling now. can this practice be saved? This husband-and-wife practice owner team didn’t know whether to persevere or give up on their recently purchased practice. Read their story and learn from their experiences. By Portia Stewart > Dear future self: A letter of hope ... 24 client relations 28 7 ways to give dental recommendations Feeling tongue-tied when clients refuse dental treatment for their pets? Here’s a mouthful of ideas on how to emphasize the importance of complete oral care. By Laura McLain, dvm > Bite into these resources ... 32 12 28 34 hospital design modernize design, maintain clients Constantly improving and focusing on the pet above all, Countryside Veterinary Hospital in Chelmsford, Mass., sets the standard. By Sarah Moser > Floor plan ... 36 48 hot button Work the veterinary drug-ring. reader services equine solutions 40 MarketPLace traits of a wow equine technician Look for these 12 abilities and attitudes when hiring or inspiring your own equine veterinary technicians. The equine section begins after page 32 Veterinary Economics (ISSN 0042-4862) is published monthly by Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065. Subscription rates: one year $43, two years $66, three years $100 in the United States and Possessions; $60 for one year, $117 for two years, $162 for three years in Canada and Mexico; all other countries $85 for one year, $159 for two years, $229 for three years. Single copies (prepaid only) $18 in the United States; $22 in Canada, Mexico and $24 in all other countries. Periodicals postage paid at Duluth, MN 55806 and additional mailing ofﬁces. POSTMASTER: Please send address changes to Veterinary Economics, P.O. Box 6086, Duluth, MN 55806-6086. Canadian G.S.T. number: R-124213133RT001. Publications Mail Agreement Number 40612608. Return Undeliverable Canadian Addresses to: Pitney Bowes, P. O. Box 25542, London, ON N6C 6B2, CANADA. Printed in the U.S.A. © 2012 Advanstar Communications Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including by photocopy, recording, or information storage and retrieval without permission in writing from the publisher. Authorization to photocopy items for internal/educational or personal use, or the internal/educational or personal use of speciﬁc clients is granted by Advanstar Communications Inc. for libraries and other users registered with the Copyright Clearance Center, 222 Rosewood Dr. Danvers, MA 01923, 978-750-8400 fax 978-646-8700 or visit http://www.copyright.com online. For uses beyond those listed above, please direct your written request to Permission Dept. fax 440-756-5255 or email: mcannon@advanstar.com. Advanstar Communications provides certain customer contact data (such as customers’ names, addresses, phone numbers, and e-mail addresses) to third parties who wish to promote relevant products, services, and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call toll-free (866) 529-2922 between the hours of 7:30 a.m. and 5 p.m. CST and a customer service representative will assist you in removing your name from Advanstar’s lists. Outside the United States, please call (218) 740-6477. Veterinary Economics does not verify any claims or other information appearing in any of the advertisements contained in the publication, and cannot take responsibility for any losses or other damages incurred by readers in reliance on such content. Veterinary Economics cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations, or other materials. Address correspondence to Veterinary Economics, 8033 Flint, Lenexa, KS 66214; (913) 871-3800; e-mail ve@ advanstar.com. To subscribe, call 877-527-7008. Outside the U.S. call 218-740-6477. dvm360.com ❘ February 2012 ❘ Veterinary economics 1 http://www.copyright.com http://www.dvm360.com

Table of Contents for the Digital Edition of Veterinary Economics - February 2012

Veterinary Economics - February 2012
Contents
Checking In
Get in Touch
Mailbox
Practice Management Q&A
Practice Tips
Click & Copy
Can This Practice Be Saved?
7 Ways to Give Dental Recommendations
Modernize Design, Maintain Clients
Marketplace
Hot Button

Veterinary Economics - February 2012